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Social Good Network

Social Good Network is Buddy Media for social impact campaigns - an imperative for brands to engage and convert consumers.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Boise, ID, USA
  • Currency USD
  • Founded August 2011
  • Employees 5
  • Website

Company Summary

We're a marketing technology company building the only social impact platform that enables brands to create, manage, and measure purposeful campaigns. Our target customers are global brands and ad agencies -- we're working with Whole Foods Market -- that spend billions to differentiate via social impact. Our data-driven insights and targeting create a unique asset that defines purpose descriptively (vs. predictive) in the consumer social graph.


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    Russ Stoddard
    Chief Do-Gooder & Co-Founder

    Russ has spent his career building companies and doing good. His experience with brands and nonprofits provides Social Good Network with valuable relationships and invaluable expertise. He has started four companies and four nonprofits, including the award-winning brand marketing agency, Oliver Russell, which works with HewlettPackard, Whole Foods Markets, and others. Russ is also a leader in the B Corp movement, of which Social Good Network is a

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    Antonia Chappell
    Chief Innovator & Co-Founder

    Antonia has spent her career at innovative technology start-ups. Prior to co-founding Social Good Network, she was a senior executive at ventures including, TiVo,, and Novint. She also co-founded Inscape, a joint venture with HBO and Warner Music Group. Antonia brings extensive product development and marketing expertise to the team. She excels at building early-stage companies and teams, and knows how to bring a product to market.

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    Dave Romero
    Lead Technologist & Chief Architect for Good

    Dave is an experienced full-stack
    developer who has led software teams and developed commercial products ranging from large-scale
    data aggregators to automated marketing research toolchains to ad networks. He founded data viz company Tsuvo, contributed to early search technology at Microsoft, and is founder of When he isn’t immersed in the digital world, Dave may be found travelling the globe or mending fence on his family’s ranch.


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    Ilana Rubel, Fenwick & West
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    Rachel Pulliam, Pulliam & Associates

Previous Investors

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    Boise Angel Fund
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    Treasure Valley Angel Fund
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    Frontier Angel Fund