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Social Asset Measurements Inc.

The Social Impact Reporting Software

  • Stage $500K in TTM Revenue
  • Industry Software
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded May 2011
  • Employees 9
  • Website

Company Summary

SAM is a software and consulting firm that measures the social + environmental benefits impact of NPOs, for-profits, and the public. SAM provides the Ira Impact Reporting & Management (IIRM) software and the Sabita Database Service (SDS), which are the leading Canadian software for impact reporting. Our clients include the Ontario Centres of Excellence, Ontario Trillium Foundation, the Canadian Youth Business Foundation, etc.


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    Anshula Chowdhury
    Chief Executive Officer

    Anshula led SAM on a growth trajectory over two years. Previously, she co-founded of the Young Social Entrepreneurs of Canada, the Youth Social Innovation Capital Fund. She also work in international development in Jamaica and India, and with a SFO capital market software company; her contribution assisted in commercialization. Anshula presented at the Ivey School of Business, the Schulich School and conferences in Canada, the USA, and Europe.

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    Ash Chowdhury
    Chief Strategy Officer

    Responsible for Strategy and Planning, Sales Campaigns, and Mentorship, has 30 years industry experience with HP, CGI, Vale, and several startups. He has held management and advisory positions in the For-Profit and the Not-For Profit sectors.

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    Amit J Rita
    Chief Technology Officer

    Responsible for Technology directions, has expertise in architecting, designing, deploying and managing IT resources in high data security, performance, reliability, and availability business environments. His international experience includes success at Morgan Stanley and Tata Consultancy.


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    Cobalt Counsel

Previous Investors

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    Limited investment from family and friends