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From our inspiration ... to our craftsman’s hands ... to your home, we design furniture that will become part of you + your family's story.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Alameda, CA, USA
  • Currency USD
  • Founded March 2012
  • Employees 4
  • Website

Company Summary

SOBU is a modern + contemporary furniture company for the expanding consumer niche between the ages of 25 to 45 seeking eclectic and elegant pieces around which they can design their home. Subverting the traditional furniture notion, SOBU products are not conceived as collections to be sold together, but as pieces that can complement or renew the existing furniture, traditional and modern alike.


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    Steve Jones
    Founder + Managing Partner

    Steve Jones has 21 years experience building consumer product, wholesale & distribution, financial and technology organizations into thriving businesses. He is responsible for the sales, marketing, customer service, financial and operational activities of the company. His undergraduate degree is from Vanderbilt University and MBA is from the University of Cincinnati.

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    Alessandro Latini
    Founder + Designer

    Alessandro Latini has had a successful 10-year career in designing furniture for major U.S. retailers such as Crate & Barrel, Macy's, West Elm, and Pottery Barn. Prior to starting SOBU, he served as Creative Director at a top 100 furniture wholesale company. His responsibilities include overseeing all design, sourcing and product development. He has a degree in Architecture from UC Berkeley.

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    Laleh Latini
    Founder + Advertising & Graphic Design Director

    Laleh Latini has an extensive background in graphics design and photography, specializing in catalog layout and design. Her client list includes Pottery Barn, Williams Sonoma, Design Within Reach, among others. Her responsibilities include marketing, advertising and graphic design. She has a degree in design from UC Davis.


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    Leonard X Rosenberg, Mayer Brown LLP
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    David K. Kaczynski, Kaczynski & Associates, Ltd.

Previous Investors

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    Edgar Holdings Group Ltd