Our pets deserve better petcare. Frustrated by cheap-and-nasty (or overly luxurious) options, we transferred best practise from personal care to create new products with REAL benefits for dogs. We put their needs first (for fur, skin, pH levels, aromas) and put fine fragrance at the core. Our aim: every dog can look, feel and smell amazing. Our network of expert contract manufacturers combine specialisms to deliver quality products, affordably