Users combine video clips and attached promotions with text, sharing creations to social networks, giving marketers a powerful new platform.
SnapCuts empowers consumers to communicate with video. Users ‘snap’ together video clips, add text, then send messages/creations to social networks. Brands and video rights holders benefit from fusing video with mobile messaging, texting, electronic greetings, online networking, viral marketing and email. SnapCuts offers iPhone and Facebook apps. Messages are easily distributed to PDAs and the web, and can be monetized in a variety of ways.