PeaTos is disrupting the $20B market for corn based “salty snacks” like Cheetos® and Doritos® dominated by Pepsico subsidiary Frito Lay. PeaTos™ is a twist on America’s favorite snacks…we replaced the underlying corn base with PEAS. Resulting in a “junk food” style snack with higher protein and fiber, and clean ingredients. Peas are also more sustainably grown than corn.
It is a vast and large category with huge opportunity for disruption.