SMPL is building a functional snack brand with a line of wellness bites powered by superfoods and adaptogens targeting specific daily needs like mood support, beauty, sleep & gut health.

Within 6 months of launching, we have over 150+ top retailers as customers including Erewhon, Urban Outfitters, Bloomingdale’s, GNC and Equinox Hotels. Our retailers are seeing strong velocities and we have the fundamentals in place to drive rapid distribution.