Mikael Trieb, MSc in Applied Physics and Electrical Engineering. He has been a professional engineer for over 12 years, and has experience with embedded systems, signal processing, and wireless technologies. Mikael has been working at Saab, Ericsson and Autoliv etc. Since 2016, his focus has been on on Smoofit, which he co-founded with Johan. In 2008, Mikael was awarded the Saab innovation price for the development of a diver detector system.

Johan, MSc in Applied Physics and Electrical Engineering and has more than 12 years of experience from system and software development on a large scale. His previous work has covered development of complex and security critical systems within the industry of telecommunication, IT, and automotive. In 2010 Johan and Mikael presented an indoor positioning solution to Ericsson Network and was awarded second place in the annual innovation contest.