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SmartShow Ltd (ShowGizmo)

The 'one app to rule them all' for events; a reusable smartphone app for producers wanting to offer measurable 'wow' to participants.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Wellington, New Zealand
  • Currency NZD
  • Founded April 2010
  • Employees 8
  • Website

Company Summary

We developed 'ShowGizmo' - a database of event information, built from data entered by producers in order to populate a suite of native smartphone apps for their events. ShowGizmo is positioned to be 'The Event App' - to events what Xero is to accounting, important because of the value of data being amassed, and our ability to deliver at low cost with high margins. Clients are event producers who use ShowGizmo for one or all their events.


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    Marie-Claire Andrews

    M-C is a biz devt and sales specialist. She was the GM of Wellington's 'Angel HQ' and her ‘girl geek’ status was confirmed by becoming chair of Unlimited Potential NZ’s leading tech network in 2006. Prior to SmartShow, M-C was involved with Virtual Expos NZ, providing events tech, had a sales consultancy, started and sold a café, managed sales for an enterprise software company achieving + than $800k sales/yr, and founded a tech start-up at Uni.

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    Frances Manwaring

    With nearly 30 years of experience at senior level In New Zealand, UK and Europe across a range of disciplines including international media (Centaur Communications), venture capital (Apax Partners and Grouse Investment Management plc), ICT (sector manager for Positively Wellington Business) and communications she is a skilled strategist who understands the pressures of the current business environment.

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    James Stradling

    James is a software developer and product guy who specialises in building world-class apps for the web and mobile devices. A self-confessed start-up junky, he thrives on taking ideas at young companies and growing cutting edge, user friendly technology products. James has played key roles in NZ tech startups where he implemented software solutions and consulted on software engineering, project management best practice and platform integration


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    Duncan Cotterill
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    Jones Business Management Solutions Ltd

Previous Investors

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    Webfund Ltd, Angel HQ, Enterprise Angels
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    MEA Mobile
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    Adrian Beecroft