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SmartBuy is a mobile application that empowers consumers to make intelligently informed decisions at the point of sale.

  • Stage Product In Development
  • Industry Mobile
  • Location Ithaca, NY, USA
  • Currency USD
  • Founded March 2012
  • Employees 2

Company Summary

SmartBuy empowers consumers to make intelligently informed decisions at the point of sale. It provides independent price comparisons, feedback from one's social network, and communicates real time safety data, recall notices, environmental concerns and social factors simply by scanning a product barcode, taking a photo, or entering a serial number through a mobile device or web browser.


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    Joey Jelinek

    JJ co-founded and ran Byron Partners, a financial advisory practice, prior to going back to school. JJ began his career interning for hedge fund Gulf Group Holdings. Subsequent to GGH, JJ structured $5.6 billion in debt securities while at Morgan Stanley, transacted over $6 billion in financings while at CBRE Capital Markets Group, and project managed over $435 while at ZOM USA. JJ’s education includes Cornell University (Masters candidate), Colu

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    Alex Jelinek

    Alex founded and currently runs Sofkor, a software corporation specializing in creative web and mobile design and development. He spent the last 10 years project and product managing over 50 mobile and web products. His love of CSS and Javascript began at deCarta, the startup that brought you beta versions of Google Maps and Yahoo Maps. Prior to this Alex worked at IBM as a software engineer after graduating with a BS in computer science and swam