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Smart Gardener

Smart Gardener is the first tech-enabled service for the local home and community-based DIY food movement. Smart Gardener is now #1 in USA

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location North Barrington, IL, USA
  • Currency USD
  • Founded January 2011
  • Employees 5
  • Website smartgardener.com

Company Summary

SmartGardener leverages custom technology to deliver a complete personalized consumer service that makes it convenient and satisfying for busy consumers to plan, manage, and track their homegrown food all from one place, then easily share or trade their bounty with their local community. Target audience is tech-enabled women and men between the ages of 25 and 55, urban and suburban, concerned about health, food costs, safety and sustainability.

Team

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    Kristee Rosendahl
    Founder & CPO

    Early pioneer and co-founder of User Experience at Apple, C-level roles at startups in strategic product development. Stanford. Holds two patents.

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    Carl Alquire
    CEO

    20+ years of senior leadership (CEO, President, COO),Start Up Expertise including senior leadership at Peapod.com from start-up to placement on Inc., 500 through successful IPO. Former global CEO with BERNINA USA SSD and multiple startups and acquisitions.

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    Singhi Surendra
    Technology and Development Lead

    Founder and CEO, Kreeti Technologies. Leads architecture and technology development. Tastebook.com, fotomoto.com and Random House.

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    Frank Tozer
    Gardening Expert and Contributing Editor

    Author of four popular and comprehensive books on organic food gardening, including The New Food Garden.

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    Elizabeth Howland
    Marketing Advisor

    Marketing executive with over 20 years experience in direct marketing, brand marketing, strategic planning, consumer insight and creative strategy and management.

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    Andrew Beaurline
    CFO

    More than 30 years of financial experience: investment banking, corporate development, venture capital and public accounting.

Advisors

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    Wilson Sonsini Goodrich & Rosati
    Lawyer
    Unconfirmed
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    Morling and Company
    Accountant
    Unconfirmed

Previous Investors

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    Wilson, Sonsini, Goodrich & Rosati
    Unconfirmed
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    Carolyn McCarthy
    Unconfirmed
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    Peggy McCarthy
    Unconfirmed