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Smart! Fertilizer Management

SaaS solution for optimizing fertilizer use for agriculture, enabling farmers to increase crop yields and reduce fertilizer costs.

  • Stage Concept Only
  • Industry Internet / Web Services
  • Location Hod HaSharon, IL
  • Currency USD

Company Summary

Smart is SaaS platform for managing fertilizer utilization, in any conditions, considering the multilple factors required in optimizing fertilizer use. SMART enables farmers to achieve higher yields and income at lower costs. With no external funding, SMART has sold its solution to over 450 farms globally. The customer profile include farmers, agronomists, universities, research institution; fertilizer, irrigation and seed companies.


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    Guy Sela

    Guy Sela graduated, with a BSc. degree from the Hebrew University as an agronomical engineer with specialization and expertise in irrigation, fertilization and water treatment. His work in large scales, nationally and internationally, enabled him to lead comprehensive research programs on crop fertilization, underwater desalination and cut edge agriculture.
    In 2008 Guy established his innovative venture SMART! Fertilizer.

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    Motty Greenhouse

    BSc in industrial engineering and MBA in business and administration. CEO experience at Pepsi Cola East Europe, deputy managing director at Yediot Ahronot (leading national newpaper). Recently founder at Focal Info, which has been sold to Varient.