Default company panoramic image


Mobile Demand Side Platform that offers contextual ads (including location info) as well as max. performance with Real Time Bidding.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Barcelona Wine Bar & Restaurant, Temple Street, New Haven, CT, US
  • Currency EUR
  • Founded April 2010
  • Employees 5
  • Website

Company Summary

Smadex is a Mobile Demand Side Platform that helps advertisers and agencies place ads on mobile ads or mobile webs. With its proprietary technology, Smadex can create rich media context aware ads that adapt to location. It can offer transparency for its customers, and it can achieve superior campaign performance with its Real Time Bidding intelligence. We are live in Spain, Italy, Chile and Colombia and quickly expanding over Europe and Latam


  • Default avatar
    Jordi de los Pinos

    Jordi holds Business and Engineering degrees from MIT and the universities in Paris and Barcelona. He has 10+ years of international experience at Qualcomm, Telefónica, A.T. Kearney and others. His areas of expertise are mobile technology, product management, and entrepreneurship. He has lead teams to develop and launch to market an MVNO, a CDN, and mobile chips with 3G technology.

  • Default avatar
    José Ramón Gómez
    VP Product & BizDev

    José holds a MSc. in Telematics by the UPM in Madrid, and has 10+ years of experience in internet and telco industry, with special focus on advertising. His skills are product management and innovation, lean startup, market strategy and business development. He was Head of Advertising technologies in Telefónica Digital, where he led teams to launch a global platform to manage all the advertising assets of Telefónica at a global level.

  • Default avatar
    Víctor Ruiz

    Victor holds an Msc. Telecommunications from UPF in Barcelona and Queen's University of Belfast. He has 10 years of experience managing technical teams developing scalable and fault tolerant software architectures for internet & multimedia products in Telefonica and O2. He is a master in Agile SW development technologies (PHP, HTML, Javascript, CSS, Ruby, Python, etc). He was the main architect at, a web-based MVNO in the UK.


  • Default avatar
    Ignacio Lacasa

Previous Investors

  • Default avatar
    Default avatar