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Slender Choice

Slender Choice encourage, motivate and inspire people to lose weight having created a range of healthy, nutritious and delicious Irish food.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Dundalk, Louth, Ierland
  • Currency EUR
  • Founded February 2011
  • Employees 2
  • Website slenderchoice.ie

Company Summary

Slender Choice bring a fresh approach to weight loss, they know the needs in this market better than anyone and are using this knowledge to partner with some of the leading brands in the country. Frank and Karen were inspired by Karen’s own battle with weight, determined to provide healthy and convenient products that look amazing, taste delicious and won’t affect the waistline. Customers include Dunnes, BWG, Musgraves, Tesco, Asda & Aramark.

Team

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    Karen Daly
    Founding Parent

    Karen Daly is incredibly passionate, energetic and highly motivated. Graduating from Queens University, Belfast in 1999 Karen started her career in the recruitment sector and rose quickly through the ranks culminating in a senior management role. In 2009 Karen entered the world of weight management managing a team of 30 consultants across Leinster. In 2011 Karen identified a gap in the market and Slender Choice has grown exponentially.

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    Frank Daly
    Founding Parent

    Frank spent over ten years working at a senior level in the electrical wholesale sector. Franks key strengths lie in his strong sales skills, ability to close deals and in price negotiations. Frank has been instrumental in securing many of the Slender Choice contracts. Frank also holds the purse strings and has safeguarded the viability of this business through strong cash management.

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    Kieran McGeeney
    Brand Ambassador

    Kieran McGeeney captained Armagh to All Ireland success in 2002 and is currently manager of Kildare GAA. Renowned for his his dedication, committment to a cause and his will to succeed Kieran was the perfect fit for Slender Choice. Kieran invested in the company in 2013 and will play an active part in the launch of the online store and summer BBQ range. Kieran is passionate about health and fitness and believes in Slender Choice

Advisors

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    Tiernans Dundalk, Co Louth
    Lawyer
    Unconfirmed
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    KMR Dundalk, Co Louth
    Accountant
    Unconfirmed

Previous Investors

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    Kieran McGeeney
    Unconfirmed