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SKINMETRO SKINEXPERT

SKINMETRO transforms Sales Associates to instant SKINEXPERTS - eliminating the guesswork of selling and buying Skincare!

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded January 2007
  • Employees 3
  • Website skinmetro.com

Company Summary

We've harnessed 40 years of Harvard Dermatology Skin Analysis Science into a point & click Sales-to-Consumer Skincare Consultation delivering expert Skin Analysis, personalized Brand-Subscriber Product Recommendations & Healthy Skin Tips! SKINMETRO cloud portal directly connects Brands to their retail Counters and delivers Increased sales, reduced returns, lower training costs, higher profit margins & localized Consumer 'skin data'.

Team

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    Lisa O'rrell
    CEO

    SKINMETRO is 3rd start-up; 2 successful service/retail business exits & 20+ yrs service/sales bus development. SB mgmt w/full executive support, Client, Vendor relationship mgmt for 3 prof. services firms. Sales: 50+% cold-call open rate, 20+ yr old territory mgmt grew 20% annually for firms: Intraceuticals, Dermalogica, AVEDA. For SKINMETRO, O'rrell is responsible for business development, sales, financial & product oversight, PR and marketing.

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    Yaneth Acosta
    PRESIDENT

    CA Licensed Esthetician & global CIDESCO Medical Esthetics Certification & 20 yrs esthetic experience. During 9 yr tenure as International Dermal Institute/Dermalogica Sr Educator, Acosta developed extensive skin histology & ingredient knowledge and experience. As Latin media spokesperson she worked with distributors in Mexico, Puerto Rico & Honduras For SKINMETRO, Acosta's focus is product development, training launch activities.

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    Eugeny Malchuck
    CTO

    Eugeny Malchuck – B.S., PhD cand. 2013. Prior to developing SKINMETRO SKINEXPERT, Malchuck was key developer of DropBox, AT&TScanner, Flashcode GPS Navigator, Mobirad, SmartFeet, FanAmp, Mobiletag & Handyman. Instrumental in bringing the SKINEXPERT application to life & enhancing UI & back end mgmt. Eugeny works tirelessly - thinking outside the box and is the quintessential 'team' player.

Advisors

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    BIZ.ATTY: Curtis L. Mo. SKINMETRO Bus. Strategy & Corporate Development Counsel Partner, DLA Piper, LLP, Palo Alto/San Francisco, CA & NY licensure. B.A., J.D., Columbia University
    Lawyer
    Unconfirmed
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    PATENT ATTY:Theodore Lopez, B.S., J.D. UCLA, Currently Principle Principle Partner, Intellectual Property Protection & Licensing - MEDTRONIC VASCULAR DIVISION. Mr. Lopez is the first Member of SKINMETRO ADVISORY BOARD
    Accountant
    Unconfirmed

Previous Investors

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    Lisa O'rrell - Co-Founder Bootstrapped SKINMETRO 4 years, full-time @ approx. $300K +
    Unconfirmed
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    Yaneth Acosta, Co-Founder, Bootstrapped SKINMETRO 4 years, full time @ approx. $50K+
    Unconfirmed
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    TOTAL BOOTSTRAPPED INVESTMENT = approx $350K
    Unconfirmed