Kate is responsible for design and user experience on the site, as well as designing all new products, including interactives, downloadables, books and e-books. She is an Interactive Designer with extensive UI/UX experience. Co-founded Balance Media. Designed products for Audible, WNYC, The New York Times, MTV, and Huffington Post. Kate has a BFA, Visual Communication, Utah Valley University. Twitter: @katemreyes

Adda is responsible for editorial and educational content, front-end development, overseeing back-end development, general product development, and marketing. Co-founded Balance Media; Built products for WNYC, The New York Times, MTV, and Huffington Post; Tow-Knight Fellow for Entrepreneurial Journalism, CUNY Graduate School of Journalism; Named one of Columbia Journalism Review’s 20 Women in Journalism to Watch, 2012; BA, Yale University.

Jennifer is responsible for business development, marketing, content, and partnership development. She has spent the past 3 years consulting for the Tow-Knight Center for Entrepreneurial Journalism at CUNY. Additionally, she has done product marketing and content licensing for The New York Times and Xconomy. She has an MBA from Yale University and co-founded the Yale Entrepreneurial Institute.