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Sircle Advertising

Bringing product sampling into the digital era.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Kirkland, WA, USA
  • Currency USD
  • Founded April 2009
  • Employees 7
  • Website

Company Summary

Sircle Advertising wants to disrupt online advertising. Display advertising delivers 1% click through rates, search delivers 3%. We believe there is a massive opportunity to make customer acquisition (the purpose of advertising) better & cheaper. We deliver over 50% engagement & high conversion to retail purchase after a sample interaction. Instead of blind sampling, we are delivering a metric rich 'sircle' of engagement with a consumer.


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    Cindy Engstrom

    Cindy loves finding new ways that technology can make people’s lives better. Cindy fell in love with the Internet in 1996. After grad school she ran a small chain of upscale clothing boutiques in the Midwestern US before pursuing her passion for tech. Cindy built a career in marketing on the leading edge of consumer technologies in the dot com era with a wireless application provider @mobile and then Wildseed, a startup which built the precursor

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    Dianne Dominguez
    Chief Design Officer

    Dianne, makes everything the customer sees beautiful and a joy to explore. Her artistry doesn’t end with visual design and branding, she also designs the entire user experience for all of the company’s web properties and directs the overall creative vision for Sircle Advertising. Dianne has designed for companies like Amazon, AOL, Palm, Sprint, and Microsoft, to name a few, and holds several patents.

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    Brad Bargen
    Chief Product Officer

    Brad is an industry recognized leader in product development recently leaving his VP Post at Nuance. Brad is a seasoned start up veteran, having served at companies like WildTangent and Wildseed plus large cos like Hughes Space and Communications & Northrup Grumman. At Sircle, Brad leads the tech vision and implementation of Sircle Advertising’s campaign management and analytic tools, web properties, and mobile applications.

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    John Crumley
    VP, Engineering

    John came aboard to build the innovative SIRCLE platform, which is the technology engine matching consumers and products on John’s career includes executive roles in consumer manufacturing and he owns TBA Enterprises, a technology consulting firm. John and his team are responsible for making the Sircle ad platform run and he brings a unique perspective to the beauty and personal care space Sircle Advertising is focused upon.


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    Pat Franke of Graham&Dunn and Julie Weston Wolff of Davis, Wright, Tremaine. Al AuYueng is our IP attorney of Schwabe Williamson and Wyatt
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    Ed Alkire, Holman CPA

Previous Investors

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    Angel: Brad Bargen|Angel: Mel Slater|Angel: Ben and Julie Wolff