Matt began his digital analytics experience during the birth of the platform analytics era with WebSideStory in 1999. Since then, his skill set has grown into account management, sales, analytics management, and team lead roles for both small and large companies. He's supported some of the largest online advertisers and have helped monetize some of the largest web sites in the world via digital analytics.

Jackman started an e-commerce website selling unique imported goods after he graduated from college. That venture lasted just over a year until he accepted an opportunity to work for Yahoo. While at Yahoo, he had a successful career in managing clients, leading projects and managing teams. The most notable of his achievements includes the launch of the Yahoo Preferred Partner Program which impacted over $1B in advertising spend.