Silver Moonshots in the Coachella Valley, in Southern California, is the best environment in the world for discovering the unmet needs of 50+ adults. Silver Moonshots focuses on 4 areas: 1. Population Research (highly customized), 2. Education (to those people who care most about the issues), 3. Publishing (to special interest groups) 4. Entrepreneurship (physically and virtually guiding and mentoring the world’s ideators and startups).