Sift - Series Seed
Sift mines email data to create a targeted, personalized shopping experience
Sift provides a personalized, targeted shopping experience on mobile devices by using data in email to drive personalization. Sift is able to mine purchase history and brand preferences to create a real-time, cross-store view of a shopper. This data is used to make the shopping experience relevant. It is also a much better way for stores and brands to target users than what other platforms like Facebook, Google offer today.