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Several toys in one! Sidekix unzips more fun!

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Lehi, UT, USA
  • Currency USD
  • Founded October 2012
  • Employees 13
  • Website

Company Summary

Sidekix wanted to create a mix of tried and true combined with a twist of something new. We created a product that has several toy functions in one at the affordable retail price of $12.00. For traveling, kids can use the clip or the magnets in the Sidekix characters to attach them to their bike/scooter/backpack; and the toys' size and price makes them easily collectible. The best part is that kids can help name and design each of our products.


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    Aubren Johnson

    The daughter of a successful entrepreneur, Aubren watched, followed and learned from her father who grew his own company to become a $700 million enterprise. Her passion for innovation became even more apparent in her college years when Aubren decided to forgo nursing school in order to follow in her father’s footsteps. Her talents in networking and salesmanship, along with her sense of creativity, have brought Sidekix to where it is today.

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    Tara Memmott

    Tara was a Sales Director at DirectBuy, where she delivered 90 minute presentations to groups of potential membership buyers. She received national recognition in the DirectBuy Leadership Circle newsletter for having one of the highest closing rates in the company. Sidekix responsibilities: Sales performa; order management and fulfillment; management of daily, weekly, yearly objectives

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    Reid Smoot

    Speaks fluent Mandarin Chinese and has a B/A in both Chinese and Asian Studies from the UofU. Spent much of the past 14 years in China. Co-founded the successful plush toy company, Zoobies®, in 2007.

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    JC Smoot
    VP Sales/Marketing

    Co-founder of Zoobies. Oversees sales marketing & business development. With Zoobies, helped to build distribution to over 2500 specialty , as well as distribution to numerous mid-tier and mass accounts. JC has also frequently guest-hosted on QVC.