Guide-cum-Remote control for TV. Provides personalized recommendations and relevant engagement with programs and Audience Measurement tool.
Using Sidekick, TV viewer can view the listings, customise the channels lists and also use it as a remote to switch channels. Sidekick also delivers show recommendations according to the user's taste and allows real time interaction among TV viewers. Using Sidekick as a platform, TV show producers can reach out to the users and deliver more targeted engagement. Usage data collected by the app serves as a metric for audience measurement.