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Sian's Plan

With over 7k members Sian's Plan raised over £120k by crowdfunding in April 2014 and is recognised as the ‘Most Innovative Solution for Home Cooks’ globally.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location London, United Kingdom
  • Currency GBP
  • Founded October 2012
  • Employees 6
  • Website

Company Summary

Sian’s Plan is a subscription based online meal planner that makes it easier for busy people to eat well. We make sure that you can prepare a healthy meal for your family within half an hour when you come home from work.

The healthy meal planning, recipe, & grocery system consists of a drag and drop colour-coded recipe plan to balance diets throughout the week & a grocery planning system to complete online purchases.


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    Sian Breslin

    Sian has been recognised by Intertrade Ireland as having excellent domain knowledge. She is a feature writer for The Huffington Post,, and Eumom and is ambassador chef for the Environmental Protection Agency in Ireland.

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    Co-founder & CEO

    Vincent has been described by The Guardian as “one of London’s hottest culinary entrepreneurs”. He has been coding for over 10 years and been managing teams and projects for over 5 years. Equally comfortable in large-scale civil engineering projects as well as complex digital developments Vincent has worked with clients such as the BBC, FT and Channel 4. A hands on and pragmatic CEO, Vincent will get the job done no matter what.

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    Keith Jackson

    CTO / Developer at The Ministry of Technology. •14 years technical experience in development, architecture, management and support • Management, Leadership, Mentoring & Facilitating (Certified SCRUM Master & Kanban) • Technical Architecture, Software Design & Solutions across the complete product life cycle • Comfortable working in a team or independently

  • Fiona is a Chartered Account (who came fourth in Ireland in her final exams). She was the first of her intake to be promoted to manager at Deloitte where she was asked to represent the firm in the US. Just before joining Sian's Plan, she managed the successful launch of a new business unit.

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    Data Analysis/Growth

    As a recent math graduate Micheal brings the analytical skills that are essential for a tech business to develop and scale effectively.

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    Monica Rashkin
    Marketing Lead

    Monica graduated with an MBA from Manchester Business School. As our newest team member Monica is focused on customer acquisition, profiling our members and measuring our social impact.


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    Carson McDowell

Previous Investors

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    4 Angel investors
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    NISPO Funds