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SmartShow Ltd (ShowGizmo)

ShowGizmo is the top event app in Australasia, sold to event organisers globally to add value to trade shows, exhibitions and conferences.

  • Stage $1M in TTM Revenue
  • Industry Software
  • Location Wellington, New Zealand
  • Currency NZD
  • Founded April 2010
  • Employees 19
  • Website showgizmo.com

Company Summary

The high waste, low engagement experience of modern events drove SmartShow founders Marie-Claire Andrews and Frances Manwaring to experiment with virtualisation as a replacement for face-to-face trade shows and conferences.  But they soon realised that the real solution was literally sitting in their hands – mobile technology.    
Accordingly, in April, 2010, as the world began to fully embrace smartphones, SmartShow was founded in Wellington, New Zealand, to develop and sell smartphone applications, with a focus on the global events industry.  The SmartShow team, known to some as the “Gizmologists”, then proceeded to develop an innovative events technology app and the world’s first multi-event platform, ShowGizmo.

Since that time, ShowGizmo has been used by 500,000 people at more than 1000 events in 17 countries on five continents and is dominant in its home market, being the number one selling event app in Australasia. Equally importantly, having developed and proven the value of its offering to customers, the Company’s technology and capability is now in a position to scale globally.

• The app of choice for major event organisers in 17 countries on five continents, enjoyed by 500,000 + event goers
• Product available on iPhone, Android, html5 and Windows Mobile
• 19 FTE employees plus sales reps in Australia, the UK, the US and the Middle East
• A leading market position across Australasia - an extensive network of clients, partners, and media contacts
• Multiple revenue streams – licenced ‘off the shelf’ product, white label product, additional support services, premium services, customisations
• A world-class and de-risked product, developed by a proven team of event app specialists with a reputation for delivering outstanding customer service and mobile strategy.


  • Untitled
    Co-Founder and CEO

  • Michael 20fuller
    VP Global Strategic Alliances

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  • Josh
    Business Development Manager

  • Frances2b
    Co-founder and Chair

    With 30 + years of experience at senior level in New Zealand, UK and Europe across a range of disciplines including international media, venture capital, ICT and communications she is a skilled strategist who understands the pressures of the current business environment. She is also co-owner and Managing Director of Moxie Communications Ltd, a leading Wellington creative agency and a director of Shrew Enterprises and Virtual Expos NZ.