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Shopper Marketing Group

Shopper Marketing Group is a multicultural integrated marketing agency reaching both the shopper and consumer to impact sales.

  • Stage Concept Only
  • Industry Not Set
  • Location Los Angeles, CA, USA
  • Currency USD
  • Website

Company Summary

We take a holistic approach to understanding multicultural shopper and consumer behavior across multiple channels and create effective advertising and shopper centric marketing programs with creativity and culturally-relevant tactics to deliver exceptional branded experiences that drive results at retail.
Clients include Gallo Family Vineyards, Diageo, Shasta, and Wrigley for U.S. Hispanic integrated promotional and retail marketing programs.


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    Mario Echevarria
    CEO, Managing Partner

    20 years experience in general market, Hispanic market, and international – consumer, trade, shopper marketing, and business-to-business marketing communications. Clients have included ConAgra Foods, Johnnie Walker, Tecate, Microsoft Latin America, Sony Latin America, Diageo Spirits Brands, McDonald’s International, Disney, Unilever and Ocean Spray. At EMG (now SMG) is a key player in new business development, strategic planning and management

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    Carmen Hensch
    VP, Managing Partner

    Original EMG partner/founder in 1991, born and raised in Mexico, Carmen has sold-in and worked with top accounts like Gamesa, La Costena, Jumex, Kerns, Tropicana and ConAgra Foods. Worked with Televisa and launch Telemundo LA as advertising manager and in development of promotional programs for advertisers.

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    Widad Leal
    VP, Managing Partner

    Over 20 years of experience in marketing, promotions, and leadership positions.  Prior to joining EMG (now SMG), Widad was Director of Latino Marketing and Promotions at Universal Studios Hollywood where she led the strategic market planning and partnership development establishing partnerships with Kellogg’s, Good Neighbor Pharmacy and Hispanic Independent retailers to grow Hispanic attendance and revenue by 300% year over year.