20 years experience in general market, Hispanic market, and international – consumer, trade, shopper marketing, and business-to-business marketing communications. Clients have included ConAgra Foods, Johnnie Walker, Tecate, Microsoft Latin America, Sony Latin America, Diageo Spirits Brands, McDonald’s International, Disney, Unilever and Ocean Spray. At EMG (now SMG) is a key player in new business development, strategic planning and management

Original EMG partner/founder in 1991, born and raised in Mexico, Carmen has sold-in and worked with top accounts like Gamesa, La Costena, Jumex, Kerns, Tropicana and ConAgra Foods. Worked with Televisa and launch Telemundo LA as advertising manager and in development of promotional programs for advertisers.

Over 20 years of experience in marketing, promotions, and leadership positions.  Prior to joining EMG (now SMG), Widad was Director of Latino Marketing and Promotions at Universal Studios Hollywood where she led the strategic market planning and partnership development establishing partnerships with Kellogg’s, Good Neighbor Pharmacy and Hispanic Independent retailers to grow Hispanic attendance and revenue by 300% year over year.