10 yr. old art seller, 1 million SKUs on Amazon. Profitable-10K customers. Seeks to expand systems to sell home furnishings in Web Mall.
10 yr. old art online seller. Sales: 50K units, 10K customers, 30 countries. 1M SKUs on Amazon. Will expand systems to sell home furnishings (80B/yr 6% growth) in WebMall for 1000s of suppliers. Fragmented market, top 100 firms hold 30% share. Large unmet demand. Will differentiate by focusing marketing strategy on novel use of Inbound Marketing - content, blog, press release, social - to maximize referrals, 1st page SEO rank of all products.