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Shop My Label

Shop My Label is a Social Commerce Marketplace converting fashion and retail brand fans into commissioned Shopkeepers.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded September 2009
  • Employees 10
  • Website

Company Summary

Shop My Label (SML) social selling platform converts fashion, beauty & retail brand fans into commissioned Shopkeepers.SML delivers online tools empowering the Shopkeeper to curate Shop windows merchandised with popular brands to share with friends via Social media channels. Shopkeepers earn 10% commission on sales.Product is drop shipped by SML brand partners.SML delivers 3,000+ brands including Saks Fifth Avenue,A/X Armani Exchange & Singer22.


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    Boris Fridman

    Former CEO of Crisp Media, a premium mobile ad network for brand advertising.COO of SJ Labs, which became a foundation for the revolutionary magicJack VoIP consumer device. Founded Broadbeam Corp., which he led to become a premier supplier of wireless connectivity products to enterprises worldwide.

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    Dan Kohn
    VP Product

    Former COO of the Linux Foundation, the not-for-profit trade group that promotes, protects and advances Linux.Venture capitalist with Skymoon Ventures in Palo Alto and helped run several telecoms firms controlled by Craig McCaw
    Founded NetMarket, the first music store on the web, first secure commercial transaction, and first shopping cart.

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    Ilan Levine

    Former EVP at Venda, the ecommerce engine company.
    Held management positions at Omnicon Media Group and Smart Online.
    MBA as well as a PhD in Information Systems.

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    James Donlon

    Former CMO for YMAX Corp where he spearheaded the market launch of the company’s transformative USB VoIP device, magicJack
    Meteoric sales, with10 million customers in the first 36 months from launch. Previously ran sales and marketing teams at Metromedia Corp and AboveNet and Advance NewHouse Corp.

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    Jak Benardete

    Fashion entrepreneur who has worked closely with hundreds of the largest brands in the world. Founded the textile and garment manufacturing company Lay Tex in 1994 and grew it to $100 million revenue, before selling it in 2009.
    LayTex was a premier manufacturer for fast fashion companies such as Zara, H&M and Top Shop.

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    Dearrick Knupp

    15 years experience working with boutique manufacturers in the areas of design, merchandising, overseas sourcing, licensing and branding.
    Partnered with companies such as Nickelodeon, Warner Brothers, Disney and Levis.


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    Peyton Worley, Cooley
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    Julian Steinberg, Atlas Strategic Advisors LLC

Previous Investors

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    Marvin Traub
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    Mortimer Singer
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    Jak Benardete