• Our vision is to help shoppers reach the specific stores for their requirements and completely eliminate multiple store visits.
• Our mission is to have maximum penetration in the brick & mortar sector of the fashion retail industry.
• Retail spending in the top seven Indian cities of India currently amounts to Rs 3.58 trillion, with organized retail penetration at 19% in 2014, comprising physical stores at 17% and online at 2%.The key 17% is our target market segment.
• VALUE PROPOSITION :-
1. Stores receive higher walk ins with assured sales.
2. Higher margins through direct sales.
3. Off-season items and special items have a higher probability of sales enhancing profitability of the stores listed.
4. Back-end support provided to shoppers as an additional feature to keep up the goodwill of the stores.
5. Generates new customers for stores, customers who were otherwise unaware of the store’s existence.
6. Every fashion retail store looking to enhance their profitability - from known brands to upcoming designer boutiques, are included in our platform.
7. At the moment, we have chosen Chennai as our test market. Since brands registered with us are Pan-India, over the next 2 years, we see ourselves established in every 1 lakh plus population towns.
8. Our discovery with enquiry feature, blogger tie ups, leading store sign ups and our complete first mover advantage is the basis of our sustainable growth.
9. Providing various benefits to users of the app such as ability to see/touch/try the merchandise, immediate availability of the product, certainty of the fit and suitability of the product, customer engagement to ensure complete satisfaction – thereby enabling higher walk-ins into the store.
• REVENUE STREAMS
1. Subscriptions
2. In-App promotions by stores
3. Marketing Solutions
• CUSTOMER SEGMENTS
1. Internet users
2. Store owners in fashion retail industry.
3. Boutiques & Designers
4. Retail Brands
• COST STRUCTURE
1. Product Development
2. Web Hosting Costs
3. General and Administrative
4. Marketing & Sales