Neta has 14 years of product management, marketing and business development experience, mainly in communications and e-commerce startups. With an engineering degree (B.Sc.EE, Technion) and an MBA (Insead, France), Neta specializes in defining and bringing market-creating products to market, including a revolutionary product that changed the way operators launched their cellular data networks and is now a ~$100M/year market. Neta founded Shoes &

Oren has 12 years of experience in developing and managing complex, sensitive systems that need to meet strict scalability and availability demands, including the infrastructue application teams of a highly complex SaaS system that involves real-time text/semantic analysis in similar domains as Shoes and Ships Oren is a natural leader who managed to motivate a development team that worked purely for equity and build our system with no resources.

Gadi is an Investment Partner with RBVC, responsible for their Israeli Venture Capital activity. Gadi has been active in Venture Capital since 1998, focused primarily on early stage investments in Internet , software and communications. His previous positions were with Partech International and Apax Partners. Prior to joining Apax, he worked at Elbit. Gadi holds an MBA with Distinction from INSEAD, and BA MCL in Economics and Management from TAU.