Hugo Ferreira, PhD, is a lecturer, researcher, software architect and developer with over 10 years experience focused in high-quality, highly-adaptable, large-scale and critical solutions. His career experience includes projects for local governments, military R&D for NATO and research, training and consultancy for businesses in Software Architecture, Agile Methodologies, UML, Design Patterns among other disciplines.

Paulo Cunha is an online advertising technology expert, having spent the previous 8 years in marketing and advertising technology in the UK and Europe, including the online ad exchange product design and UK technology deployment for behavioural targeting start-up wunderloop (now an AudienceScience company) as well as independently consulting for companies such as Glam Media, Semasio, xplosion interactive and Klaushtech.