Business Model: 1) Subscription fees 2) Affiliate marketing revenue (Nerdwallet model) 3) White labeled Banking as a Service (BaaS) products like She Banks branded debit and credit cards, savings accounts 4) Proprietary products at scale that would allow us to underwrite our own products like health and life insurance (SoFi model). There are almost 100 million women in the US between 20-65, most of whom do not use any personal finance app.