Default company panoramic image

Shared Secrets

Our mission is to make the world a better place by re-enabling the discovery of authentic experiences.

  • Stage Prototype Ready
  • Industry Lifestyle
  • Location Plaza de España, Madrid, Spain
  • Currency EUR
  • Founded December 2012
  • Employees 4
  • Website

Company Summary

How do you discover what you are NOT looking for in a Google world? How do you find authentic experiences when global brands drive tsunamis of sameness? These are problems that SharedSecrets solves through its growing community of members who share and discover authentic experiences: a musician or artist, a poem, a little known beach or bar, an old recipe handed down through generations, these are just a few examples of our shared secrets.


  • Default avatar
    Andrew Stott

    Global nomad, mentor, entrepreneur and investor. Originally from the UK, now in Spain, via Hong Kong, Sydney and Singapore. 30 years experience in strategy consulting and financial services before becoming immersed in startups including his own careers-oriented global community of Globiles.

  • Default avatar
    Sonia Ziadi
    Co-Founder and Product CEO

    Entrepreneur, perfectionist, obsessed with good product and user experience. Originally from Morocco, now in Spain, via France. With a background in corporate communication then cultural management, she decided to get an MBA and specialise in Digital Marketing, after 7 years of entrepreneurial experience. Her philosophy is to constantly discover and live new experiences, to cherish the moment and value time as the most precious gifts of all.

  • Default avatar
    Thierry Dutel
    Co-Founder and COO

    Entrepreneur, originally from France now in Spain. His passion to connect reality and theory led him to pursue a scientific professional career in applied chemistry then in marketing where he specialized for the last 15 years as founding partner of a marketing agency. Loves to learn and discover, firmly believes that the Internet is a treasure that can contribute to a more beautiful offline life thanks to the contribution of good-willed people.

  • Default avatar
    Joe Haslam
    Lead Mentor and Senior Advisor

    Serial Internet entrepreneur, originally Irish, now in Spain. Raised $175M for his first startup, Chairman at, a late booking mobile app. IE Business School entrepreneurship teacher.

Previous Investors

  • Default avatar
    Hermes Partners SL
    Default avatar
    Redcap Consultants SL
    Default avatar
    ENISA participative loan