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Shangrila Farms

Shangrila Farms is a socially responsible natural products company sourced locally and focused on the China Market.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location cnooc, Beijing, China
  • Currency USD
  • Founded October 2009
  • Employees 12
  • Website shangrilafarms.com

Company Summary

Shangrila Farms is a uniquely positioned Fast-Moving Consumer Goods (FMCG) social enterprise in China leveraging key trends and filling large gaps in the growing urban market focused on healthy living. Over the next five years, Shangrila Farms intends to become the leading Chinese urban lifestyle brand for natural FMCG products distributed online and offline.

Team

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    Sahra Malik
    Founder

    Sahra Malik is Co-Founder and Director of Shangrila Farms. Since 2009 she has been involved in all aspects of building and running the business as Founding CEO. She also designed and created the branding and visual identity behind the product lines.
    She has worked in advertising as a Senior Art Director with international firms 8 Plus 1 Advertising, Saatchi & Saatchi, and Ogilvy in Beijing, China. Sahra has provided key designs for a range of me

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    Alia Malik
    Founder

    Alia Malik is the Development Director. She is responsible for developing and sourcing products, finding new partners, running the company’s development projects with rural communities, and managing applications for external grant funding. Alia has previously worked in a social enterprise intermediary, Advantage Ventures in Beijing, China. She also has overseas experience as a development economist in Vietnam, Kenya, Malawi and the US focusing on

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    Safi Malik
    Founder

    Safi is currently the Managing Director of Shangrila Farms daily operations. Over the first two years, Safi played an integral role in the launching of Shangrila Farms sales operations and marketing promotion. His previous work experience includes roles in marketing, PR and corporate training in China. Safi has a deep knowledge of both the China coffee and honey markets and has fluent speaking skills in Mandarin. He has lived in Beijing, Kunming

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    Jianguo Zhu
    Sales Manager

    Jianguo Zhu has 18 years of experience in FMCG sales for companies such as Colgate, Unilever, Avon and Bayer. He is a specialist in sales management has a thorough understanding of operation
    methods for different types of consumer goods in China. Throughout the years he has been active as a new business development manager, sales manager and business director. He has solid multinational company practical experience and a track record of market e

Advisors

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    He Jing ( He Jing is an attorney at the Beijing-based boutique law firm dealing with IP)
    Lawyer
    Unconfirmed
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    Jay Riskind (Jay Riskind is Managing Director for Global Investment with PiYi Investment Group Beijing)
    Accountant
    Unconfirmed

Previous Investors

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    Calvert Social Equity Investment Portfolio
    Unconfirmed
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    LGTVP
    Unconfirmed
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    DE Masterblenders CFO
    Unconfirmed