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Shady Eyedeas

Shady Eyedeas are fully interchangeable sunglasses. The arms, frames and lenses can be interchanged to make 25,000 different combinations.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Princeton Junction, West Windsor Township, NJ, USA
  • Currency USD
  • Founded January 2013
  • Employees 4
  • Website

Company Summary

Shadys are full interchangeable sunglasses. By allowing customers to design any color combination of arms, frames and lenses without screws using our proprietary mechanism, we provide customers a versatile system to not only express themselves and choose the color combination which best suits their need at the time, but also increases the return customer potential. In addition, the savings from not purchasing redundant parts attracts business.


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    Matthew Alexander Sheffield
    Owner - Founder

    I have been an entrepreneur since I was 12 years old. Beginning with a small eBay business which grew into a store and eventually stand alone e-commerce websites, I eventually transitioned into marketing. During my sophomore year of high school I began consulting for smaller ecommerce websites on customer acquisition and after junior year I released my android application. Since then I have been developing applications for other companies.

Previous Investors

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    Indigogo Crowd Funding Campaign - Preorder Only (No equity given)
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    Lisa and Eric Sheffield (Funding Plastic Injection Mould Development Costs)
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    Matthew Sheffield (Funded majority of Development Costs to Date)