Shade has built the first medical-grade & wearable UV sensor to reinvent how patients and consumers manage their sunlight exposure.

Funding: $1.5M in grants + $1.9M from angels
Intellectual Property: 16 patent applications, 3 awarded
Business model: $149 + membership of $4.99/mo
Distribution: direct to consumers online + through dermatologists
Market size: 4.9M patients per year in the US ($700M/year US alone)
Revenues: $300k in run-rate