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SFA Games is a next‐gen developer/publisher of license-based interactive entertainment products for social networks and mobile platforms.

  • Stage Product In Development
  • Industry Gaming
  • Location New York City, NY, USA
  • Currency USD
  • Founded August 2011
  • Employees 5

Company Summary

SFA Games was founded by industry veterans who have worked with dozens of global entertainment properties. Our first project is with Eminem – 13-time Grammy winner and the most “Liked” person on Facebook (58m fans), is already signed. The company has secured exclusive rights to feature this artist in games for all social and mobile platforms. The project will leverage the artist's status as one of the most “liked” people on Facebook.


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    Greg Easley

    * Founded multiple interactive studios over last 17 years  
    * Successful exit as CEO/founder of Bottle Rocket, pioneering online developer
    * Designed dozens of games and co-authored two interactive media patents
    * Worked with EA, ESPN, ICM, HBO, Mattel, MLB, MTV, NBA, NHL, Nick, Sony
    * Structured deals with global brands, licensors, publishers, and financiers
    * Managed development of five products to date for App Store and Google Play

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    Erik Whiteford
    EVP Marketing

    * 17-year veteran of launching and marketing top-selling game franchises
    * Served as EA’s Senior Director of Marketing
    * Managed EA’s major franchises: Madden, NCAA Football, Bond, Potter
    * Later managed Take Two’s 2K Sports division
    * Market share grew by 30% under his guidance
    * Recently focused on marketing for games and apps

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    Jeff Smith
    Chief Creative Officer

    * Worked for 25 years creating video games for EA, THQ, and others
    * Held senior roles in team management, tech development, art direction
    * Shipped products include UFC, WWE, Tiger Woods, Madden, Bond, Road Rash
    * Managed worldwide art direction and external development at THQ
    * Founded and helped manage Graphics Council at Electronic Arts

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    Hudson Piehl
    Executive Producer

    * Held senior roles at leading game publishers & studios over last 20 years  
    * Produced multiple license-based AAA games: Ghostbusters, Lord of the Rings, Madden, Neverwinter Nights  
    * Received credits on 40+ products and counting  
    * Previously served as Worldwide VP of Production for Atari  
    * Retains hands-on production skills; still writes code for games and apps

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    Daniel Garrie

    Daniel Garrie is a 15-year veteran of Silicon Valley and New York's venture capital industry with extensive experience in venture lending, direct investment, venture fund investment, and corporate development, with an emphasis on US and Israel transactions. Daniel Garrie has been involved with for providing over $200 million in financing to dozens of companies.


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    Stephen Rubin
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    Jessica Brede, CPA

Previous Investors

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    Raj Golamudi
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    Rudy Driscoll