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Serious Integrated, Inc.

Our hardware, software, and development tools enable medical/industrial OEMs to quickly and easily add iPhone-like graphic front panels to their product lines.

  • Stage $1M in TTM Revenue
  • Industry Electronics / Instrumentation
  • Location Chandler, AZ, USA
  • Currency USD
  • Founded December 2008
  • Employees 12
  • Website

Company Summary

Industrial, medical, and commercial device OEMs are seeking to update their "button & lamp" front panels to more modern iPhone-like graphic/touch interfaces. The complexity and cost of in-house engineering of this new front panel is far beyond their capabilities and budgets. Serious supplies off the shelf software and tools on ready-to-use hardware, enabling them to make a cost-effective transition in a few months rather than a several years.


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    Terry West

    Terry West has over 25 years’ experience ramping new embedded technology businesses. As the first employee of RIM/Blackberry, Mr. West was a key player in their early startup growth. At Intel, he led business units to profitability and managed acquisitions and investments from the business unit. Recently at Microchip, Mr. West launched their flagship product line and directed a comprehensive re-engineering of their global marketing presence.

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    Michael Rap
    VP Biz Dev

    With over 28 years’ experience at Intel, Michael Rap’s roles included product planning, marketing, business development and in‐house Counsel. He has structured, negotiated, and closed hundreds of complex, high value, technology‐based deals, including global and domestic intellectual property licencing in/out, co-marketing agreements, and R&D framework agreements. Mr. Rap is a member of the Oregon State Bar and the State Bar of Arizona.

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    Brad Stevens

    Brad Stevens served 31 years at Intel in operations finance, M&A business transition/integration and key customer improvement program management. Over 20 years in Intel’s financial organization he held multiple positions including: Controller of a $2B global BU, Finance manager of several manufacturing plants and a key contributor in creating cost accounting systems. He managed ~$6B in M&A activity for 4 acquisitions and 3 divestitures.

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    Vice President, Director of Marketing

    Tom has 30+yrs sales & marketing/management experience with TI, NCR, Fairchild Semiconductor, start up Integrated CMOS Systems (sold to Toshiba), VIA Technologies & Fujitsu. Since 1998, Tom has advised or participated in the formation of more than 25 other high technology start-ups, funding and leading Quantum3D, a California-based computer graphics company. From 2001 to 2004 Tom was GM of DuPont Displays and Executive Director of SID.


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    Tom Curzon, Osborn Maledon
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    Wallace, Plese + Dreher (

Previous Investors

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    ATIF Sidecar + Individuals (PADT, EarleAZ, others)