September Ventures is an e-commerce startup that uses data to intelligently ideate, test, and sell D2C products that customers love the same way BuzzFeed creates its viral media content. Using tech, we're creating an assembly line that will allow us to reliably create profitable brands at a 4-6 week cadence. Our model leads to low costs of goods sold and acquisition cost, as well as high retention, the key metrics for e-commerce companies.