Sensegon

Sensegon has developed the world's first psycho-social digital ad targeting platform for social media networks.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2010
  • Employees 10
  • Website Sensegon.com

Company Summary

Sensegon's patented psycho-social ad targeting system, SenSplit, provides agencies and brands with the ability to differentiate consumers on social media sites based on each individual's unique persona. This completely new targeting layer increases the effectiveness of social media ad campaigns by helping advertisers deliver persona-specific content resulting in increased click-through-rates of up to 40%.

Team

  • Omer Efrat
    Co-Founder & CEO

    Over ten years of project management experience in both start-ups and large-scale military C4I projects (NASDAQ: RITT, NSTC). Israeli elite military technological unit alumnus. Graduated with a degree in Computer Science and Business management and won an international award in robotic algorithmic design.forums in the field of internet security.

  • Tal Yaari
    Co-Founder and CTO

    Senior Infrastructure & Development Database Consultant. Applicative DBA, Vice Team Leader, R&D Manager for Israeli military unit.

  • Mark Lehmann
    Chief Revenue Officer

    Hi-tech executive with impressive track record leading start-ups and Fortune 500s.
    Start-up pro: twice built leading mobile company from beginning stage, generating tens of millions and hundreds of millions in valuation.Extensive experience directing mobile marketing strategies for brands: Amazon, ADT, Allstate, Justin Bieber, Coke, EA, Economist, Google, Hotels.com, Kanye West, Match.com, Mattel, McDonalds, Rihanna, Starbucks and many more.

  • Mark Lehmann

Advisors

  • Shibolet & Co. Advocates and Notaries
    Lawyer
    Unconfirmed
    BDO - Ziv Haft
    Accountant
    Unconfirmed

Previous Investors

  • JANVEST Technologies LP
    Unconfirmed
    Capital Point - Israel
    Unconfirmed

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