Cui 2013 and founded the company as Chief Operating Officer. A Cisco & Microsoft Certified engineer, Cui obtained his Master of Science in Electrical Engineering at New Jersey Institution of Technology. Designed the system structure of Senorld, After he quitted working as a system engineer in MetroCSG, Cui has been dedicated to create an advanced, user-friendly, and community-based pet social networking platform.

As one of three co-founders, Ma masters hardware development skills including circuit design, verification, system tests & debugging. Before joining the founding team of Senorld, Ma has had worked closely with both management and product development team. He has been working as the Assistant Manager of Tech department in Tiandiren Tech LLC, Chengdu, China since 2009 and as a hardware engineer at Global Wireless Technologies, Morris Town, NJ.

Joining the founding team in September, 2013, Chen is the Chief Financial Officer in Senorld. Worked as a sales at Sovereign Enterprises and a firmware engineer at Caktus Inc. Right now he involved in all aspects of product development and company management, from budgeting and financial report through product development coordinating, works closely with all stakeholders and realized device-device and device-to-smart-phone communications.