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Semasio GmbH

Semasio makes targeting of online advertising really work by eliminating the human factor and relying solely on machine learning

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Hamburg, HH, Deutschland
  • Currency EUR
  • Founded November 2010
  • Employees 8
  • Website semasio.com

Company Summary

Semasio maximizes Return on Marketing Spend for media agencies and large online advertisers using machine learning to collect a qualitatively new level of information about digital media users. This information is translated into unique target groups for individual marketing goals, enabling the target groups to be bought efficiently and at massive scale through Real-Time Bidding, the online advertising equivalent of high-frequency trading.

Team

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    Kasper Skou
    CEO | co-founder

    Starting out in management consulting Kasper then took the helm at semantic search engine company Speed of Mind, founded by Thomas Thomsen. From there he went on to do an MBA at INSEAD, leading to a position as Chief Product Officer with Europe's behavioral targeting veteran wunderloop.
    Based on this experience Kasper determined that time was ripe for a completely new approach to targeting and left to found Semasio together with Thomas

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    Thomas Rask Thomsen
    CTO | co-founder

    After his Master's in Computer Science and Mathematics Thomas went into semantic search and soon co-founded Speed of Mind in the space. Selling the company to competitor Surfray and staying on for a period, Thomas then went to the investment bank Saxo Bank working on the main transaction server. At Semasio Thomas' world-class competencies in computational statistics has enabled the creation of a unique new approach to profiling and targeting.

Advisors

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    Kai-Uwe Plath, KNPZ
    Lawyer
    Unconfirmed
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    Waltraud vor der Brüggen, vor der Brüggen Salzmann Schwiering
    Accountant
    Unconfirmed

Previous Investors

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    High-Tech Gründerfonds
    Unconfirmed
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    MAZ level one
    Unconfirmed
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    Angels
    Unconfirmed