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Selling To Zebras

STZ is a SaaS software company providing sales acceleration software to customers with plateaued, low or less than desired sales growth.

  • Stage $500K in TTM Revenue
  • Industry Software
  • Location Hartland, WI, USA
  • Currency USD
  • Founded January 2007
  • Employees 5
  • Website

Company Summary

Our software, Zebra Relationship Management (ZRM), automates the entire selling process from prospecting to final negotiations and integrates with Use of the software has proven to substantially reduce sales cycles and increase average selling price and close rates. A typical customer has a complex sales process requiring a significant investment in sales and technical resources, long sales cycles and a desire to grow faster.


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    Jeff Koser

    Jeff has over 30 years experience in leadership roles in sales, operations and marketing. He is the award winning author of Selling to Zebras. In 2010, he was recognized as one of the best sales authors of all time in the book, The Sales Gurus. Prior to founding STZ, Jeff was COO for BAAN Supply Chain Solutions. Under his leadership, revenues grew more than tenfold in five years.

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    Pat Liegel

    Pat has over 30 years of financial management experience, with the last 12 years in the software industry. Most recently, he was the co-owner and CFO for a global software company in the field service marketplace. The company was recently sold creating a successful exit for investors of 25x the original capital investment.

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    Brian Gallagher
    VP of Sales and Marketing

    Brian has more than 30 years of experience in executive sales management and sales consulting. He has developed large sales organizations within companies such as ADP, Contel, SSA, BAAN Supply Chain and Matrix-One. Under his leadership these organizations achieved record sales leading to very successful IPOs. In the 1990's, Brian worked with STZ CEO Jeff Koser where they developed and used the sales methodology that underlies the ZRM software.

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    Christine Ullman
    VP of Services

    Christine brings a background in operations in support of growing early stage software organizations. Sales operations, service operations and software development as well as HR reported to Christine in several previous positions. In the 1990's, Christine worked at BAAN with STZ CEO Jeff Koser, where they developed and used the sales methodology that underlies the ZRM software.

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    Brent Nauer
    Director of Product Development

    As Director of Product Development, Brent serves a primary role in developing and supporting the ZRM software. Brent is a contributing author for the ZEBRAselling blog, where he writes about complex sales, corporate strategy and technology. He received a bachelor's degree in economics from Marquette University.


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    Jim Cummings, Remley Sensenbrenner, SC
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    Keith Kamperschroer, Kolb+Co

Previous Investors

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