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SeedUps Canada

An online Crowdfund investing platform where investors come together to invest in early stage companies. It's like Dragons' Den & e*Trade combined.

  • Stage Full Product Ready
  • Industry Financial Services
  • Location Calgary, AB, Canada
  • Currency CAD
  • Founded June 2012
  • Employees 4
  • Incorporation Type Other
  • Website

Company Summary

We are an online CrowdFinance platform where ordinary individuals and sophisticated investors come together to discover, evaluate and invest in growing companies. Companies raise early stage capital through a secure platform where they can pitch, attract and close investors. Investors execute investments online, and stay informed of investee companies’ activities.

As entrepreneurs and investment bankers ourselves, we knew first hand how hard it was to raise capital, so we set out to influence change in the Canadian securities market. We knew the industry was ripe for disruption and we knew technology could impact that change.

Our Market
Canada’s young companies are starved for growth capital. There's a funding gap, the place between early stage money from friends and family and capital injections from venture capitalists, angels and more traditional finance. It’s the amount between $250K & $2 million in growth capital.

We set out to build an online community where these companies could find investors that would be willing to risk a small amount of their investment portfolio into companies that produce products or services they would buy, or believe would make life better for their friends and family. We want to make these investments available to ordinary individuals, not just Canada's millionaires.

By our calculations, if just 3% of the "MassAffluents" - the not quite accredited investors that want a chance to invest in private capital - and 3% of traditional investment dollars shifted online, it would translate into $1.7 billion in new capital for the very companies that will add jobs, grow their businesses and have a chance to become Canada's next big thing.

What We've Done
Launched in 2014 and credited with the “First Ordinary Investor”, we've been Canada's trailblazer in changing the way companies access capital and investors find good investments. More than 2,000 individuals have registered as investors on SeedUps and over 200 companies have submitted profiles looking to collectively raise a staggering $150M in capital. We are working closely with accelerators, incubators, angels and other industry stakeholders to prepare companies for the capital raising process. Our pipeline is strong, our investor base is eager to invest and our technology is proven and robust.

Where We're Going
Our 12 month goal is to present 20 companies on the platform this year, raising a total of $7 million in growth capital for exciting Canadian companies. We’re serious about helping early stage companies access the capital they need to grow their businesses, and will continue to build technologies and services that help companies prepare for investment and educate investors on the risks and rewards of investing in early stage companies.

We’re looking for a small crowd of investors to support us in revolutionizing the capital raising process for these companies. We have big ambitions and have the experience, the traction and the team to make it happen.