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In-app microtransactions for microloans

  • Stage Full Product Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded February 2013
  • Employees 5
  • Website

Company Summary

Seeds channels microtransactions made in apps into interest-bearing microloans made to entrepreneurs in the developing world.

Our SDK can be downloaded and set up in an app, for free, in about 20 minutes.

Using deep linking, we funnel the $1 behind an in-app purchase to micro-entrepreneurs in need of capital.

In doing so, we make it more likely that users will spend in an app, improving app developers' revenues.


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    Rachel Cook

    A former Futures/Equities Trader, Rachel left a successful career in finance to launch The Microlending Film Project, a documentary exploring the impact of microloans on women, which was shot on 4 continents with an award-winning team and was the Feature Presentation at the 2012 Chicago Film Festival.

    After seeing the advanced mobile money transfer infrastructure in Kenya, she bootstrapped Seeds.


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    Amit Khanna