Keanan’s unique background unites 15 years of deep, immersive market research & brand strategy with some of the world’s largest companies alongside multiple startup experiences. He's helped companies like Gatorade, Spotify, Novo Nordisk, and REI reimagine their brands, products, and overall experiences. Along with a MS from UPenn, he brings experience & passion for social good, having worked with the Lumina Foundation and other reputable names.

Scott’s expertise in ML solutions & data framework backends gives him a broad understanding of both LLMs and vision systems. He’s spent 15 years working with a range of reputable companies to rapidly bring products to market. Most recently, his work helped global companies like Ipsos, PepsiCo, and Spotify decipher everyday everyday life through video analytics. This deep knowledge of 'back of house' on insights helps plot secondthought's roadmap.