Consignment Shops, Thrift Stores, & Pawn shops are not able to participate in the growth that's occurring in the second-hand market. B2C platforms allow consumers to find bargains online but no platform is available to allow them to find secondhand deals at local secondhand retailers.

SecondBuy groups the social media feeds of thrift & consignment stores into a single citywide feed, to make it easier for customers to find deals at local shops.