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Sawtooth Ideas, Inc.

We make DIY projects more usable and fun with interactive, visual project plans distributed via the cloud to mobile and desktop computers.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Boise, ID, USA
  • Currency USD
  • Founded May 2011
  • Employees 3
  • Website

Company Summary

We make assembly instructions fundamentally easier with our proprietary viewing experience which includes assembly animations, part isolation and 3d exploration. Our customers are the tools, materials and educational vendors that support an estimated $100B do-it-yourself market.


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    Russ Whitney

    Experienced Software Entrepreneur who was SVP of Engineering at ProClarity which grew from startup to roughly 150 people and culminated in a successful acquisition by Microsoft. During 4 years at Microsoft, Russ became a General Manager responsible for 175 people working on Business Intelligence features for the Microsoft Office products.

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    Dan VanOrden
    VP of Engineering

    A software technologist with a broad set of experiences both hands on and managing teams including managing the operational systems for the BP Oil Spill in the gulf as well as starting and leading divisions of Resource Data, Inc. in Houston and Boise.

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    Elaine Andersen
    Director of Program Management

    Elaine brings over thirteen years of software experience to the team as a technical writer, program manager, product strategist, and customer advocate at both small and large companies. Elaine holds a Masters in Technical Communication from Boise State University.


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    Paul M. Boyd, Partner, Stoel Rives LLP
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    Cary Wilkerson, Parker & Wilkerson