SavvyData

Solving the "Indirect Lending" Problem for Financial Institutions

  • Stage Product In Development
  • Industry Software
  • Location Salt Lake City, UT 84106, USA
  • Currency USD
  • Founded January 2021
  • Employees 4
  • Incorporation Type Not Incorporated
  • Website savvydata.io

Company Summary

SavvyData blends a Financial Institution's existing data with our proprietary market data to calculate a true Lifetime Value metric for every member. With this insight, we map the member’s Product Purchase Journey and offer targeted campaign recommendations that drive new product adoption up by 30%.

Team

  • Over 25 years experience in core banking solutions, analytics programs/tools, SaaS applications, mortgage, direct and indirect consumer lending platforms, mobile/ internet banking, biometric technologies, as well as marketing, & social media platform services.
    Secured patent US 9038149 B2 in 2015 for an enterprise-wide password management system to access multiple solutions and platforms. Designs and patents were successfully sold in 2018.

  • PhD: leader, professor, and data entrepreneur, Luciano has led hundreds of data science projects and brings economic insight to SavvyData’s Lifetime Value calculation and economic frameworks.

  • Brad Hatch, PhD
    CTO

    Deep Learning pioneer and former CIA officer, Brad has created the ensemble of predictive models at the core of SavvyData’s solution and oversees all data science.

  • PMP: senior data analyst turned project manager, Lindsay has been on the front lines delivering Lifetime Value intelligence and customer journey personas to marketing teams at SMBs.

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