Saunayoga International Oy
Saunayoga product family increases the utilization of saunas at spas, hotels and health clubs. The licence-based model is very scalable for global markets.
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Helsinki, Uusimaa, Finland
- Currency EUR
- Founded July 2012
- Employees 2
- Website saunayoga.com
Company Summary
Saunayoga International has invented and developed a new global wellbeing concept consisting of 3 types of sauna workouts, instructor training, publishing, merchandising and a innovative sauna space concept. The business model is based on licensing agreements with spas, hotels and health clubs. The first sauna workout has been launched to 4 countries (Finland, Estonia, Sweden and Spain), 60 license holders and almost 300 qualified instructors.
Team
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Tiina Johanna VainioCo-founder & CEO
Co-founder of Saunyoga International, inventor of sauna workouts and a author of the Sauna Yoga and Sauna Pilates books. Tiina Vainio holds master’s degrees in social sciences and media studies. She has worked for 14 years with the world-renowned Les Mills International group fitness programs, as well as leading marketing and concept design projects with advertising and design agencies for various wellness brands.
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Pekka NikumattiHead of Development & Partner
Pekka Nikumatti has a long experience in developing customer relations and creating new business opportunities. His background is in travel industry.
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Elina Marjaana VainioPR and Marketing Manager
Elina Vainio has experience in international marketing, comprehensive audiovisual and computer skills, and a strong command of English.
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Extended teamAdvisory Board (4 members)
1. Jukka Näräkkä: 30 years experience at Finnair corporation
2. Pekka Mäkinen: Country Manager of Icelandair, background in travel industry
3. Jussi Nurmio: background in advertising, has founded Habbo Hotel, Igglo, Taivas Group and N2, also imported McDonald’s to Finland
4. Jukka Jyränoja: top management role at IBM, Oracle and Nokia
Advisors
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Lexia Oy / Markus MyrhbergLawyerUnconfirmedGreenstep Oy / Annina SalvénAccountantUnconfirmed
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