A customer told us, "What the snuggie did for blankets, you have done for charms!" When my daughter wanted something other than bows and headbands to wear in her hair for picture day at school, I had the idea for SassaB. We all love charms but I wanted something completely unique and not already on the market so I added the link at the bottom of the charm. My customers are tweens and teens but we are already adding bling charms for the Moms!